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Unlock Email Marketing Potential

When times get tough the tough get emailing. When marketing budgets are tight, email marketing can give you some of the best ROI on your marketing dollar. Email is inexpensive and its results can be quantified. Here are some key strategies you can follow to effectively leverage your next email marketing campaign.

Segment Your Customers

A customized message directed towards specific customer segments will yield a higher amount of engagement and subscriber retention in comparison to a general message sent to your entire list. Long time customers might respond to a direct benefit offer or loyalty discount but would disengage or opt out of messages directed towards new customers. Segmenting clients by user status or benefit sought can yield higher returns.

Determine Frequency

How often you send out emails is important. Over saturating subscriber inboxes can lead to an opt-out exodus and loss of potential sales. Rather than increasing the amount of emails you send out, take the time to craft a relevant message based on your segments.

The Bottom Half Opportunity

Don’t write off the lower half of your email as wasted space. This can be a prime location to include tips, promotions, and links back to relevant information on your web site. Providing added value to readers can increase traffic to your web site.

Metrics and Reports

Think about sending multiple versions of an email with different offers and tone to see what works. Keep track of which messages lead to increased response and modify your message over time to improve results.

Use these strategies to turn your next email campaign into increased web traffic and sales leads!