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ThompsonMcMullan

Organizational Overview

ThompsonMcMullan is a medium sized law firm in Richmond, Virginia. Founded in 1973, the firm currently has 29 attorneys practicing in 17 areas, including elder, education, and construction law. The firm is the Richmond, VA member of Meritas, a global alliance of over 6,700 lawyers serving in 165+ full-service law firms across more than 60 countries. As a Meritas firm, ThompsonMcMullan must consistently meet rigorous quality standards and adhere to a stringent code of ethics. The firm is also required to participate in ongoing recertification and client satisfaction evaluations. ThompsonMcMullan attorneys strive to create and maintain long-term relationships with their clients, built upon the trust that comes from the consistent delivery of timely and quality service.

 
The Challenge

In today's rapidly changing legal environment, ThompsonMcMullan found that updating their web site was simply the most effective way to get new legal information to their clients. ThompsonMcMullan's previous marketing director was a graphic designer and had a lot of truly technical experience. He'd built the firm's heavily coded web site and had developed it to suit his needs and work methodology but when the firm's current marketing director came on board, the existing site proved to be something she couldn't easily work with. As such, effective communication with clients was jeopardized because the site couldn't quickly be updated with current firm information, judicial rulings, and legal precedents. Recognizing the need for a layman's format that would allow for dynamic content changes, the firm contacted Algonquin Studios to learn more about content management solutions. 
 

The Algonquin Solution

ThompsonMcMullan chose QuantumCMS as their content management software when they learned that Algonquin was able to take the content and images from the preexisting ThompsonMcMullan site and put it into a software system that firm members could easily manipulate.

The Result

According to Amy Smith, ThompsonMcMullan's Marketing Director, "It provides a very comfortable way for me to maintain a dynamic web presence for the firm and gives me more control over the web site than I've ever had over a site I've administered. The system allows me to update our site quickly, ensuring our content is never stagnant and we appear in relevant search results."

The firm also enjoys the benefits of the custom PDF builder available in QuantumCMS. "One of my favorite things about QuantumCMS is that it actually allows me to create custom PDFs for our attorneys as they head out to meetings with prospective clients," says Ms. Smith. "Within minutes, I can literally update an attorney biography, build new pages that have information specifically tailored to the client's needs, and create a printable PDF that the attorney can leave at the client's offices for reference, long after their meeting has ended." This ability turns the firm's web site into a portable marketing device and offers a huge level of consistency between their leave-behind materials and what a prospective client can read about the firm and their attorneys online.