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Search Engine Optimization for Law Firms

Good search engine marketing is a combination of on-site & off-site work. We apply the same principles of IPO (Outputs, Processes, Inputs) to SEO consulting as we do when building high-end enterprise systems for our clients. That is, our team works collaboratively with yours to understand your business-driven output objectives to create a plan for success and a benchmark for measuring success.

Here are some quick, no-cost ways to get started:

Include geography in your content. Most people search for content AND geography, and your content should reflect that. Try adding the name of the closest major city to a specific page title.
Engage (post, read, participate) in social media sites or blogs and give people a reason to link to your content. There is no single more important factor in organic search results than quality, inbound links.
Don't waste your time with Meta keywords. If you're hung up on Meta, Meta, Meta - spend time on the Meta description - Google will use unique descriptions in its search results, so pick some important pages and create a meaningful, unique description of the content.
Include social media in your SEO planning. Tools like Google Live continue to make the real-time nature of Twitter other social network feeds more relevant.