Google Analytics

Google Analytics Services

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Site Evaluation/Audit
Algonquin’s professionals will review your site metrics and help you determine what’s working for you and your business and what areas should be improved. Topics for discussion can include: engaging content, problem pages, traffic channels and more.

Web Analytics Measurement Model
This valuable process helps determine what your web site and business goals should look like: what Key Performance Indicators you should be tracking and what metrics will let you determine if you’re achieving satisfactory ROI and traffic and engagement goals.

Custom Alerts
Receive automatic notifications, via email, when metrics you’ve defined are met. Has your CMO given you a directive to increase traffic from Northeastern states over a certain period of time? Now you can know when you’ve met that goal and see which pieces of your marketing strategy puzzle got you there.

Custom Reports and Dashboards
Create dashboards and reports for members of your team containing only the specific metrics important to them. Avoid information overload and deliver tailored metrics quickly and easily so your sales team can make tactical sales cycle decisions based on real, relevant data while your Marketing Director focuses on improving messages and strengthening your brand’s value.

Set Goals
How can you be sure your marketing efforts are paying off and your web site is accomplishing the goals you’ve determined are valuable to your business? By setting goals – identify the visitor actions that are most important and most profitable for your business then set engagement goals for those actions and track your conversions.

Create Funnels
Track how visitors flow through a designated path on your site then identify the steps where potential customers are leaving and make changes to improve the content and engagement levels in those areas. If customers are frequently abandoning their shopping carts on your site, determining where you can make the purchasing steps easier or faster is a great way to increase customer satisfaction and help your sales increase.

Event Tracking
Do you know which of your PDFs or videos visitors download and play most often? Do you know which ones get outright ignored? Can you tell when specific forms are completed and which sections of your site leads were visiting prior to submitting their information? Event tracking gives you access to this information and more.

Filters and Custom Profiles
Add filters to your site to exclude internal traffic or specific IP address ranges or create custom profiles to segment your site, giving you the ability to analyze a smaller and more focused set of data for different areas of your site.

The Algonquin Studios Marketing and Development teams are staffed with Google Analytics Qualified and Google AdWords Qualified Individuals who are ready to help you tap into the valuable information available using these tools so you can start creating highly-targeted advertising campaigns, stronger marketing messages and initiatives and maintaining more successful, higher converting web sites that drive new business through your door.